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141 Park Ave South, St. Cloud, MN, 56301

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is St. Cloud Subaru dedicated locally to the Love Promise?

St Cloud Subaru has been a big part of the community for over 15 years. Our primary focus has always been making sure that kids get the education they need and have as many opportunities as possible. With that, we also try to help keep the community clean and safe working with great local companies who are community focused. The Subaru Love Promise is a great way to help our reach go even further!

  • Tri County Humane Society
  • Greater St Cloud Public Safety Foundation |Boys and Girls Club|Big Brothers Big Sisters of Central MN
  • Pine Meadow Elementary|Sauk Centre Public Schools|St Francis Xavier
  • CentraCare Earthday Run
  • Coborn Cancer Center

Love Promise Stories from St. Cloud Subaru

Subaru and St. Cloud Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Greater St Cloud Public Safety Basketball Court Light Project

Letter from Sonja Gidlow, Executive Director of Greater St Cloud Public Safety... Dear Bobby, I am writing to express our appreciation for your tremendous support of the COP House Basketball Court/Outdoor Lights project. Across the street from the COP House there is a basketball court in a park. In the summer, this basketball court gets heavy use with the COP House’s Southside Hoops program (led by COP House police officers) and other folks in the neighborhood. However, the court gets no use in the evenings because is not lighted. In fact, there are no lighted outdoor basketball courts in the entire city of St. Cloud. As a solution, officers at the COP House have been raising funds to install lighting at the basketball court. With that, they will be offering basketball programming to teens, which provides those youth with a fun and productive activity in evenings. Imagine – playing basketball on a summer evening, under the lights, with the neighborhood police officers! In addition to providing a place for teens to have fun (and stay out of trouble), basketball under the lights enables the officers to establish positive relationships with the older youth. The cost of installing the lighting is approximately $17,000. We have received an in-kind donation of $8,500 from a local electric business. Your donation of $8,500 provides the remaining funds needed so the lights can be installed this spring. On behalf of the Public Safety Foundation, the COP House team and the people we serve, thank you for your generosity. We appreciate it so very much.

Luther St. Cloud Subaru Supports The Local Community Outpost

I am writing to express our appreciation for the tremendous support of our local Community Outpost, The COP House. This house is a community safe haven in St. Cloud, MN that collaborates with the greater community to assess community needs and improve access to much needed health, wellness, and safety. It was incredible to see the Luther St. Cloud team work in combination with the Outpost staff and our volunteers to help kick off the school year for over 500 community members. The impact this has on the community cannot be overstated. When large amounts of school supplies were donated we quickly realized we needed backpacks to put them in. Bobby and the Luther St. Cloud team got wind of this and truly went above and beyond. 350 backpacks were donated by Bobby and team. This exceeded all expectations. After the large donation of backpacks for each child, Luther St. Cloud came back with a surprise of more than $2,000 worth of gift cards for back to school clothes. We appreciate that you and your amazing team took action. Along with all your donations you were on hand to meet the families and children. This speaks volumes of your commitment to the local community. I am not sure whose smiles were brighter – those of the Luther St. Cloud Subaru team or those of the children receiving the backpacks and gift cards to start their school year! After the event, Luther St. Cloud recognized the great need in our community and donated $3,000 to our affiliate, The Promise House! The Promise House is a local establishment that provides education, mentoring, and care to under served youth. On behalf of the Public Safety Foundation, the COP House team, The Promise House, and the people we serve. We thank you for your overwhelming generosity. We appreciate it so very much and it will make a direct impact on our community. -The Greater St. Cloud Public Safety Foundation

Luther St. Cloud Subaru Brings Comfort to the Patients of Coborn Cancer Center

On June 23, the staff of Luther St. Cloud Subaru made a special delivery to Coborn Cancer Center. Their gift of 80 beautiful blue fleece blankets was accompanied by arts and craft kits and words of comfort for blood cancer patients. In likely the most challenging time of their lives, our hope is that these patients feel the love that these generous Subaru staff members are bringing on behalf of their customers. The Leukemia & Lymphoma Society is proud to be able to bridge this beautiful relationship between Subaru and Coborn, which goes back to 2017 through the Subaru Loves to Care partnership. The staff of Coborn Cancer Center will bring smiles and comfort to the hematology patients at Coborn Cancer Center throughout the coming months when they give them these donated blankets and craft kits. Coborn staff member Alison shared “Thank you to Subaru and the LLS for this generous donation!” on behalf of the staff, patients, and their families. The generosity of community businesses in supporting cancer patients is much appreciated!

SCTCC Alumni with super BIG Subaru hearts!

Thank you to St. Cloud Subaru for your generous support and donation to SCTCC Collegiate DECA CDC Winners. A special shout out to Bobby Konnight and Scott Spanier, both former SCTCC Marketing Sales Management students/alumni for making DECA Dreams come true! Bobby Konnight of St. Cloud Subaru and Becky Shand, DECA Advisor (L); Annalisa Gieser, DECA Officer , Scott Spanier of St. Cloud Subaru, Joe Schreier, DECA Member (R). Not pictured, DECA President, Colby Peterson.

Diamond: An Underdog Story

Diamond came to Northern Lakes Rescue (NLR) in May of 2021. When Diamond first came to the rescue, she could barely walk, and it was evident she was in so much pain. NLR brought her to one of our partner vets and found that she had hip dysplasia and needed a double hip replacement. Being such a young and healthy pup, this was crucial for Diamond to receive so that she could live a happy, full life and find her forever family. Due to NLR being a non-profit and rescuing many dogs, we did not have the funds to do the surgery right away. However, standing behind our mission of not giving up on a dog because of a medical issue, we raised the funds. Diamond successfully had a double hip surgery in July. Her foster family took great care of her and helped her through her rehab. It took months for her to be able to walk again. While all this was going on, Diamond was still trying to find her forever family. She attended many adoption events in the community where she got so much attention and people loving on her. Sadly, at the end of the adoption events, none of those families submitted an adoption application. Many people seemed to be hesitant of her having double hip surgery at such a young age, though the vet gave her a clean bill of health and prognosis of having a healthy happy life. In October, Diamond was highlighted as an Underdog during the Subaru Loves Pets initiative. Many posts were shared on social media throughout the month. This is when her family found her! They saw her picture and after meeting her knew she was THE one! She now has her forever family and has been given her second chance at life! Her new family loves keeping NLR updated on how she is doing and the adventures she's been on already. Like every other NLR foster, Diamond will always be a part of our family and will always receive love and support from NLR!

The hunt for Spicoli the Subaru

I looked for cars available all night, since the car industry was dealing with a shortage on cars. I knew I wanted the Subaru Forester sport in peak. No doubt in my mind. Dealership after dealership didn’t have the model I wanted. I’m a panic my Dad called two dealerships outside the cities, Rochester and St. Cloud, and found one the car! I put a hold down on what we thought was the Rochester dealership and started our 2 hr roadtrip. Only to get there to realize I had left the hold on the car I wanted in St. Cloud which was now a whole 3 hours north, since we just drove 2 hrs south. Brady from St. Cloud Subraru got all the paperwork ready, cleaned the car, and pulled it into the garage for safekeeping. It was worth all the hours of driving and made even better with the amazing service. I name my cars, so that day I had to say goodbye to Kenny the Kia and a big Hello to Spicoli the Subaru.

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We’d love to hear from you.

Did St. Cloud Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

St. Cloud Subaru 45.5506925, -94.2121004.